Our entrepreneurial team successfully raised angel investment, and more recently growth funding from Invenfin (the venture capital division of Remgro), a renowned South African industrial holding and investment company.

“Over 80 years of experience in the hygiene and hospitality industry”


Paul O’Linn


ArcAqua is headed by Paul O’Linn, a passionate leader who is dedicated to using his fantastic communications skills and years of management experience to develop the vision of the company.

Paul came from an entrepreneurial background himself, having started Fedics Retail Services, a company that bought retail concessions at South African airports. He later exited to manage Duty Free and independent liquor retail stores all the while serving on the Fruit and Vegetable City Exco.

As the CEO of ArcAqua, Paul is committed to driving both the national and international success of the business through key partnerships and ongoing product sales.

Apart from the daily management of the organisation, Paul is responsible for the strategy of the company and is actively involved in exploring new markets for global expansion and securing funding that supports this.


Crispin Russell


Crispin Russell began his career in the chemicals industry working for Spectank, a supplier of detergents and disinfectants to the hospitality industry. During his 14 year career there – he was CEO during the last three – he saw the industry trend toward environmental friendliness and left his role at Spectank to create something both effective and good for the environment.

He would eventually develop the ground breaking ozone technology ArcAqua uses today and founded the company in 2010. Crispin is directly responsible for the project management and execution of the new product development process.